Overview | Programme | Register | Exhibit | Accommodation | Contact


Marketing your Trust to compete in a patient-led NHS
In the pursuit of a patient-led NHS the introduction of Choice, Practice Based Commissioning and Payment by Results have created a competitive environment, where Trusts will compete to deliver services to patients. To survive and flourish within this environment Trusts must develop a greater understanding of patients’ needs and how to communicate their services effectively.

An opportunity to share, learn, debate and network
With ample time for questions and debate, this unique conference will provide you with an opportunity to: consider how you will manage marketing within your Trust; talk to the leading thinkers on this subject; together with providing a great opportunity to share ideas and network with other colleagues in a similar position.


The new era of patients as customers
This critical national conference will:

• Explore the DoH’s intention and reasoning
• Examine the marketing excellence of a commercial organisation
• Discuss the importance of marketing intelligence to inform strategy
• Consider market dynamics and the consequences of failure
• Explain how to work with staff to make them ambassadors
• Explain how to work with communities and stakeholders to secure the market
• Consider the benefits of a broad portfolio of services and markets
• Consider how patients will make informed choices and their likely reaction to ‘Choice’
• Explore how to anticipate and manage patient demand
• Provide you with guidance around the boundaries of communication from the Advertising Standards Authority
Health Care Conferences, Compton Business Centre, Compton Abdale, Nr Cheltenham, Gloucestershire GL54 4DL
T + 44 (0)870 2500 368 | F + 44 (0)870 2500 369 | E enquiries@ukhcc.com | W www.ukhcc.com